Art of drink inc.

by GUSTAVO ORTEGA-OYARZUN

Architect/Mixologist/Bartender Gustavo Ortega-Oyarzun grew up in Celaya, Mexico, where he learned at an early age, helping his mother cook, the importance of using the best and freshest ingredients from her garden.  She would explain everything as she added it and described what element that ingredient brought to the dish.  From this, he learned how to balance and enhance flavors. This foundation in cooking and flavor profiles likely influenced his approach to crafting cocktails, where he combined ingredients in innovative ways to create unique and delicious drinks.

Gustavo's journey took a fascinating turn after college, He applied his architecture and interior design skills unexpectedly, by transitioning into the food and beverage industry. His experience working with Sabores Autenticos de Mexico Chapter New York, allowed him to share his passion for authentic Mexican cuisine and flavors with others. This sparked his interest in mixology, and he began encouraging bartenders to use fresh, high-quality ingredients and experiment with Mexican spices and fruits.

This was just the beginning! In 2012, he founded Art of Drink Inc., a consulting and beverage program that specializes in combining agave spirits with the bold flavors of Mexico, His background in architecture influences his approach to crafting cocktails. He thinks beyond the traditional sweet, sour, and bitter flavor profiles and instead draws inspiration from Mexican candy, incorporating a wide range of flavors like spice, smokiness, and umami. This unique perspective has likely led to some amazing creations. This approach allows him to think critically and creatively about the composition of his cocktails, balancing flavors and textures to create a harmonious and visually appealing drink. It's almost like designing a building, but instead of bricks and mortar, he's working with spirits, juices, and garnishes. This unique perspective has likely led to some incredible cocktail creations.

His background has influenced his creative process when it comes to crafting cocktails. He uses a design-inspired methodology, where: The spirit is the platform (the foundation), Juices and liquors form the frame (the structure), Sugar and spice are the layouts (the details), Finishing touches are the decor (the garnishes and presentation).

Gustavo's expertise in mixology has led to some amazing opportunities. He's not only creating his line of salts and syrups for specialty cocktails, but he's also collaborating with renowned chefs all over the world to craft unique cocktails for various companies, including Epcot, Animal Kingdom, Coronado Springs, and Frontera by Rick Bayles in Disney Springs, his passion for combining agave spirits with the flavors of Mexico must be a perfect fit for Frontera Cocina's focus on authentic Mexican cuisine. His creations are likely a hit with visitors looking for a taste of adventure.

As a Global Brand Ambassador for a mezcal brand, he had the opportunity to travel the world, sharing his expertise and passion for agave spirits with consumers and industry professionals alike. He educated people about the different types of mezcal, highlighting the unique characteristics and production methods that set them apart. During his time as an ambassador, Gustavo built strong relationships with sales teams both nationally and internationally. His charisma and knowledge of mezcal helped him connect with people from diverse backgrounds and cultures, fostering a sense of community and appreciation for agave spirits.

Gustavo's experience working with top international chefs and mixologists has likely influenced his approach to mixology, incorporating global flavors and techniques into his creations. His exposure to various markets and consumer preferences has also given him a unique understanding of what works well in different regions, allowing him to adapt and innovate his recipes accordingly.

He's a partner in Unexpected Bars, which encompasses several unique projects like:

·      Visitant Social Club: A pioneering mobile speakeasy bar, offering an exclusive experience.

·      Project Disco Austin: A vibrant disco venue in Austin, Texas, promising an unforgettable night.

·      Traveler Social Club: The only speakeasy bus in the USA, providing a one-of-a-kind experience.

·      Various Mexican restaurants in New York and Miami: Blending traditional home cooking with market-inspired dishes, showcasing the rich flavors of Mexico.

Additionally, Gustavo serves as the Brand Ambassador for Tequila Centinela in Texas, further solidifying his expertise in agave spirits.